Moleskine Notebooks Get the (RED) Treatment for AIDS Awareness
Special Edition #oneREDday collection uses creativity to inspire social change and funds for charity
A new collaboration with Moleskine and (RED) stems from the belief that imagination has the power to positively influence social change. The recently released Special Edition #oneREDday collection serves a greater purpose by encouraging the world's creative community to raise awareness and money for the fight against AIDS.
Each piece of the collection, which includes a Large Ruled Notebook, 2015 Weekly Planner, Click Pen and Luggage Tag will feature a bright red accessory against the traditional black leather. 5% of each purchase will be donated to the Global Fund, of which funnels 100% of its profits into HIV/AIDS programs on the ground in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.