Professional calligrapher uses espresso as a new form of ink

To support the launch of two new coffee machines, Nescafe Dolce Gusto has launched a two-part campaign focused on “Coffeegraphy.” The first part involves being matched to one of the two machines (Jovia or Oblo) based on what three words you use to describe yourself. After that, fans are offered the chance to have their name written out in coffee by a professional calligrapher.

Laura Muirhead, brand manager for Nescafe Dolce Gusto, explains:

Our brief was to launch two new machines, both containing the same functionality but with very different looks. The idea behind #Coffeegraphy is to show consumers in a fun and engaging way, the coffee machine that matches their personalities. Housing the campaign on Facebook meant that we could gain huge reach in a very social and emotive way.

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