A basket made from a small plant's own roots delivers the freshest harvest possible

It's no secret that the freshest fruits and vegetables contain the highest nutritional value. This fact compromises “traditional” produce delivery in two ways. Crops are often harvested before becoming fully ripe to allow more time for transport, and purchased foods sit in fridges and on countertops before being eaten, losing nutrients with each passing day.

Enter Nurture, an innovation in fruit delivery from Hyunhee Hwang. The project ships directly to your home tiny, living branches of fruit trees nestled in a basket formed from the tree's own roots. This keeps the fruit fresh and growing, with a little maintenance from you, until you are ready to harvest and eat a single serving at a time.

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