The Old Navy #Selfiebration machine is a giant device that turns Twitter selfies into ephemeral, blown-out portraits

This year Old Navy turns 20, and to celebrate the milestone, the brand will be setting up a “Selfiebration” pneumatic machine which translates Twitter selfies into balloon art.

The campaign, which launched on Oct. 16, asks fans to tweet a selfie of themselves to Old Navy as well as a ‘birthday wish' with the hashtag #selfiebration. On Oct. 22 in Times Square, and on October 25th at Los Angeles’ Hollywood & Highland Center, these selfies will come to life on a large 15-foot-tall machine that recreates the portraits with inflated balloons. The celebration is also a competition with three lucky winners: one national winner will get $10,000 to fulfill their birthday wish, while a winner from New York City and Los Angeles will each receive $20,000 towards their wish.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in