Enter Old Navy’s Giant Contraption That Turns Selfies into Balloon Art

Enter Old Navy’s Giant Contraption That Turns Selfies into Balloon Art

The Old Navy #Selfiebration machine is a giant device that turns Twitter selfies into ephemeral, blown-out portraits

Daniela Walker
  • 21 october 2014

This year Old Navy turns 20, and to celebrate the milestone, the brand will be setting up a “Selfiebration” pneumatic machine which translates Twitter selfies into balloon art.

The campaign, which launched on Oct. 16, asks fans to tweet a selfie of themselves to Old Navy as well as a ‘birthday wish’ with the hashtag #selfiebration. On Oct. 22 in Times Square, and on October 25th at Los Angeles’ Hollywood & Highland Center, these selfies will come to life on a large 15-foot-tall machine that recreates the portraits with inflated balloons. The celebration is also a competition with three lucky winners: one national winner will get $10,000 to fulfill their birthday wish, while a winner from New York City and Los Angeles will each receive $20,000 towards their wish.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.