The Old Navy #Selfiebration machine is a giant device that turns Twitter selfies into ephemeral, blown-out portraits

This year Old Navy turns 20, and to celebrate the milestone, the brand will be setting up a “Selfiebration” pneumatic machine which translates Twitter selfies into balloon art.

The campaign, which launched on Oct. 16, asks fans to tweet a selfie of themselves to Old Navy as well as a ‘birthday wish’ with the hashtag #selfiebration. On Oct. 22 in Times Square, and on October 25th at Los Angeles’ Hollywood & Highland Center, these selfies will come to life on a large 15-foot-tall machine that recreates the portraits with inflated balloons. The celebration is also a competition with three lucky winners: one national winner will get $10,000 to fulfill their birthday wish, while a winner from New York City and Los Angeles will each receive $20,000 towards their wish.

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