Online tool calculates designers' return on investment

Freelance designers are victims of a haphazard pricing structure—without set industry guidelines, designers must rely on past project pricing, colleague recommendation, or generic pricing lists to conjure a “fair” price for the work. Prices are difficult to match to inflation or utility costs, and little consideration is given to the relationship between designer and client.

Aiming to simplify this ambiguous pricing model, learning platform nuSchool developed “How Much Should I Charge?,” a web tool that suggests a freelance base rate and negotiation window, dependent on a designer’s salary goals, costs, and enjoyment of the project.

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