Porsche Campaign Shows Wearable Tech Fusing with Digital Art
The automaker and 'The Atlantic' creative marketing group produced an event to measure the thrill of driving around a race track
In August, an event was held at the Chicago Autobahn Country Club, produced by Porsche and The Atlantic’s creative marketing group Atlantic Re:think. Titled ‘The Art of the Thrill‘, it was powered by the TRAQS Enterprise Platform and digital design studio Sosolimited.
The event measured the thrill and excitement drivers experience while driving the new Porsche Macan on the race track, with biometric data provided by the Hexoskin shirt. The event and a recently published article by The Atlantic show wearable tech meeting digital art. Twenty five drivers were selected to participate, each fitted with the latest in high tech wearable sensors.