Porsche Campaign Shows Wearable Tech Fusing with Digital Art

Porsche Campaign Shows Wearable Tech Fusing with Digital Art
Advertising

The automaker and 'The Atlantic' creative marketing group produced an event to measure the thrill of driving around a race track

Emma Hutchings
  • 21 october 2014

In August, an event was held at the Chicago Autobahn Country Club, produced by Porsche and The Atlantic’s creative marketing group Atlantic Re:think. Titled ‘The Art of the Thrill‘, it was powered by the TRAQS Enterprise Platform and digital design studio Sosolimited.

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