Sexyfood Packaging Concept Entices You to Eat Bugs

Sexyfood Packaging Concept Entices You to Eat Bugs
Advertising

A line of food cans aims to create memorable dining experiences and open consumers up to a world of alternative food sources

Charlie Stephens
  • 20 october 2014

In Western culture, insects have no place in the food guide pyramid. But it’s not so much the taste that makes people cringe at the thought of bugs as food, but rather the cultural context in which we operate. To shift our perception of bugs from one of disgust to one of delicatessen (much like the beloved escargot), Sexyfood is integrating high design into a new packaging concept.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.