Facebook, Twitter and Instagram Logos Redesigned for Breast Cancer Awareness
DDB Singapore tweaked popular social media icons for the month of October to encourage self-examinations
Every year, the start of October marks the beginning of Breast Cancer Awareness month. As a very important cause, many businesses and individuals don the color pink all month long to help raise awareness. This year, DDB Singapore is taking a more direct approach to reach people where they spend much of their free time – on social media.
Created as a campaign for the Breast Cancer Foundation, DDB Singapore has redesigned the iconic logos of social media giants Facebook, Twitter, and Instagram to look like a hand grasping a breast. While at first glance this may seem a lewd gesture, the purpose is to encourage and remind women to perform their own breast self-examinations.
The campaign, launched at the beginning of the month, plays off the popularity and incessant use of social networking sites with the clever wordplay “If only you checked your breasts as often.”
Supported by an online movement, the campaign has also created a pledge on Causes.com in an attempt to persuade these social media companies to adopt the redesigned logos for the month to help raise awareness.
This is a great follow-up to Coppafeel’s September launch of #whatnormalfeelslike, which was created to generate buzz before Breast Cancer Awareness month. In an effort to “desexualize and re-feminize the language people use for breasts,” the #whatnormalfeelslike campaign was bolder yet – using pictures of women’s naked chests scrawled with the word they use to describe their breasts.
Whatever the tactic, whether it’s shock, in your face, cute, or any other number of things, it should be applauded if it gets people talking. In the U.S. alone, an estimated 40,000 women die from breast cancer annually. If even a fraction of these deaths can be prevented by a 15-minute self-exam every month, it’s worth it to try.