DDB Singapore tweaked popular social media icons for the month of October to encourage self-examinations

Every year, the start of October marks the beginning of Breast Cancer Awareness month. As a very important cause, many businesses and individuals don the color pink all month long to help raise awareness. This year, DDB Singapore is taking a more direct approach to reach people where they spend much of their free time – on social media.

Created as a campaign for the Breast Cancer Foundation, DDB Singapore has redesigned the iconic logos of social media giants Facebook, Twitter, and Instagram to look like a hand grasping a breast. While at first glance this may seem a lewd gesture, the purpose is to encourage and remind women to perform their own breast self-examinations.

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