Vibrant Cinematic Shorts Convey Tactility to Visualize Musical Genres
A new campaign by Sonos visually conveys how music can transform your home
Sonos is promoting their ‘wireless HiFi sound system’ through a series of short ad-like videos which culminate in a Spotify playlist that web users can access here. 72andSunny created six vibrant ads for Sonos with the intention of demonstrating how music can transform the home. The videos reflect different genres of music by featuring varying living spaces and lifestyles which are conveyed through a seemingly tactile visual transformation of the environment.
In addition to action-driving prompts like Sonos Your Home and Unleash Your TV Sound, each ad is accompanied by evocative text to set-up the transformation. Below is a list of the various ads paired with the evocative text, which mentions the specific artist and song being used in the spot: