Vibrant Cinematic Shorts Convey Tactility to Visualize Musical Genres

Vibrant Cinematic Shorts Convey Tactility to Visualize Musical Genres
Advertising

A new campaign by Sonos visually conveys how music can transform your home

Plus Aziz
  • 29 october 2014

Sonos is promoting their ‘wireless HiFi sound system’ through a series of short ad-like videos which culminate in a Spotify playlist that web users can access here. 72andSunny created six vibrant ads for Sonos with the intention of demonstrating how music can transform the home. The videos reflect different genres of music by featuring varying living spaces and lifestyles which are conveyed through a seemingly tactile visual transformation of the environment.

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