Squarespace, Free Climber Take Brand Ad to New Heights
Squarespace and Alex Honnold collaborate to launch the former's redesigned web templates
This month, website builder Squarespace unveiled its first major software update in over two years, Squarespace 7. Now, the platform has partnered with free climber Alex Honnold, who scales the world’s largest rock formations without rope or safety gear, to communicate that its redesigned website templates help users reach new heights.
The collaboration between Squarespace and Alex began once the platform learned that the climber was a user of the platform. With the help of creative agency SpecialGuest and National Geographic photographer Jimmy Chin, Squarespace coordinated a video shoot that layers the product’s features with Alex’s style of climbing.