Shawn Parr: Is Your Strategy a Compelling Story People Understand?

Shawn Parr: Is Your Strategy a Compelling Story People Understand?
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Why a well-crafted strategy is like the unfolding plot in a great story

Shawn Parr, Bulldog Drummond
  • 23 october 2014

Working alongside executive leadership teams at companies, I find that one of the key opportunities for organizational growth and transformation is when leaders recognize the need to revisit, refresh or redefine the key building blocks that drive their business. When the CEO or CMO realizes it’s time to reinvigorate and reposition their brand it oftentimes highlights the need to refine or redefine their overall business strategy.

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