PSFK explores how digital infrastructures are providing hyper-local, individualized updates for travelers.

Not even the most seasoned traveler can prepare for every situation; traffic delays to the airport, canceled flights and gate changes can quickly make even the simplest trip a logistical nightmare to navigate. To ensure that travelers have access to the latest information at key points in their journey, airlines and terminals are leveraging connected technologies to deliver relevant updates, wayfinding and other alerts directly to their phones. These technologies are part of a larger trend PSFK calls ‘Timely Guidance’. This trend is part of a larger framework describing how PSFK sees the Future of Travel. Be sure to check out the full report to see how technology is innovating the air travel experience.

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