UNIQLO #3DSelfie holiday campaign encourages consumers to take photographs that give back to the community

UNIQLO‘s latest interactive global campaign offers selfie lovers the chance to use their photograph for social good. In partnership with Makeable, the retailer has launched the Selfless Selfie Project, an online and in-store initiative repurposing the trend by inspiring consumers to spread selfless holiday cheer.

Participants are encouraged to snap a selfie and make a pledge that promotes giving back to loved ones and the community. You can get creative with how you pledge your selfie from volunteering at a shelter to helping a neighbor to improving child literacy. In the spirit of giving, UNIQLO is searching for people around the world who use innovation to positively impact everyday life.

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