In Brief

Drinking water got even more exciting with Wat-aah!'s new special edition street art bottles.

WAT-AAH! got its start when founder Rose Cameron heard her children talking about how drinking water was boring as compared to soda and other sugary drink options. She responded by creating the Wat-aah! brand of bottled water featuring more fun packaging and a marketing hook aimed at teens and tweens that distributes via Kroger, Walmart, AHOLD, Neighborhood Markets, Delhaize America, ShopRite, Whole Foods and dozens of other outlets throughout the United States.

This month, the brand has upped its game with its “Taking back the Streets” promotion. TBTS offers limited edition bottles featuring artwork by prominent street artists including Kenny Scharf, Eric Haze, Lady Aiko, Posh Dog, Tony Concep and Technodrome 1. Each of these artists created a custom piece of art for the labels.

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