In Brief

Norwegian company Cxense introduces stunning solution to combat banner ad fatigue

Internet banner ads, in most people’s minds, aren’t the picture of aesthetic innovation. Many classic examples of the genre are the blatant, spammy attention-grabs of the early 2000’s, which have slowly morphed into “One weird trick” and other tropes. All of these ads, both legitimate and not, seem to be clambering for attention in some very constricted spaces, sometimes veering in on the surrounding website’s editorial content and mucking it up. Aside from keeping the two website elements firmly separate, there are also the important challenges of addressing falling click-through rates and capturing visitors’ attention for legitimate reasons.

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