Adidas Leverages Athletic Star Power in Winter Sports Campaign

Adidas Leverages Athletic Star Power in Winter Sports Campaign
Advertising

A partnership with Stopp for the apparel brand's new ClimaHeat line capitalizes on the old and the new in advertising

Jason Brick
  • 7 november 2014

It’s hard to judge which is more famous: Adidas or David Beckham, but both were on display in one of Adidas’ ad spots for their ClimaCool line. As ClimaHeat, the winter sports version of this technology and initiative, goes live Adidas has brought in extreme winter sports celebrities in a similar initiative.

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