By focusing on two key insights, the software company is co-evolving alongside brands across categories

Adobe has dedicated itself to evolving creative applications across the devices landscape. As computers have become stronger and smaller, their Creative Cloud service comes at a time where they need to centralize their community and products across the mobile ecosystem. Another critical addition has been the Adobe Creative SDK, a software that allows companies like Moleskine or Microsoft to seamlessly connect their projects and services to Creative Cloud, giving users the ability to design a workflow across a continuum across analog to digital platforms throughout their unique creative process.

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