Moleskine, Adobe Team Up for Creative-Centric Notebook and App
The collaboration aims to simplify the creative process of using both paper and digital workflows
Moleskine and Adobe have collaborated to create a Smart Notebook that is Creative Cloud-connected for sketching and an accompanying app to capture drawings, letting artists work on them further in Adobe applications online. The notebook aims to simplify the creative process and enable people to create work using both analog and digital without restrictions.
The Moleskine Smart Notebook and free companion app can instantly turn hand-drawn sketches into fully workable vector files accessible within the Adobe Creative Cloud. You can draw on any page in the notebook and capture images using the app. Special page markings in the corners of the notebook help to optimize and process the images as a JPG file before converting it into an SVG file.
Files can be synced to the Creative Cloud an opened in Adobe Photoshop or Adobe Illustrator for refinement. As many creatives have their best ideas on the move, this notebook and app combo helps people focus on the idea when they’re offline and then elaborate on it when they’re back in the workplace.
This solution has been developed to simplify the creative process of using both paper and digital workflows. The Smart Notebook features a hard cover debossed with a custom Adobe design, rounded corners, a red elastic closure, red bookmark ribbon, and ivory colored paper with markers in the corners. Maria Sebregondi, VP of Brand Equity and Communication, says:
We don’t see a conflict between digital and analog tools. With our fans actively posting their Moleskine creations online, for us the digital realm is another open platform for creativity and self-expression. Rather than make our fans choose between analog and digital, they should be able to navigate both seamlessly.
The Moleskine Smart Notebook is available for pre-order online for $32.95 and is expected to ship from Dec. 31. You can check out the video below to see the Creative Cloud-connected notebook in action: