Music video for AW14 collection invites users to switch shades and explore the new range

Checking out a new clothing collection online usually means scrolling through pages of products to find what you’re looking for. ASOS has come up with a quicker and more entertaining way to explore its new collection, with a music video that lets users swap shades at the click of a button.

ASOS teamed up with directorial duo Pensacola and Vice UK to create Colour Control, a music video in which the clothing, background and accessories are themed by shade. The video features JUCE, a London band who have just launched their debut mini album.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in