Music video for AW14 collection invites users to switch shades and explore the new range

Checking out a new clothing collection online usually means scrolling through pages of products to find what you’re looking for. ASOS has come up with a quicker and more entertaining way to explore its new collection, with a music video that lets users swap shades at the click of a button.

ASOS teamed up with directorial duo Pensacola and Vice UK to create Colour Control, a music video in which the clothing, background and accessories are themed by shade. The video features JUCE, a London band who have just launched their debut mini album.

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