Layering Interactive Installation Onto Static Retail Environments [PSFK FUTURE OF RETAIL NYC]
Chief Experience Officer at The Barbarian Group discusses creating interactive installations to bolster sales in physical showrooms
PSFK is pleased to invite Keith Butters, co-founder and Chief Experience Officer of the The Barbarian Group, to share his expertise at our Future of Retail Event in NYC on November 14. In his role, Keith oversees the collaboration between the agency’s design, development, and user experience teams integrating technology into the creative process. During the event, Keith will discuss how CenterStage – an interactive in-store display his team created for Samsung – and technologies like it can influence the preconceived notions around purchase your customer arrives with in-store.