Political Ads Become Fodder for Furniture in Brazil
Furniture project makes use of discarded campaign signs
If you’re tired of politics, you can put discarded campaign signs to better use as furniture, thanks to a new art project in Brazil called Projeto Mobiliário Político, or Political Furniture. The eco-friendly undertaking uses illegal campaign ad materials and gives them a new life as functional, attractive pieces of furniture. For the creative recycling endeavor, Mobilize Brasil, an organization that promotes sustainable urban mobility in Brazil, teamed up with artist and architect Mauricio Arruda and J. Walter Thompson, a New York-based advertising agency.