Virtual Closet ‘Cloth’ Helps You Get Dressed Based on Weather Conditions
The app allows users to organize their outfits and browse street trends in Instagram-style feed
Ever since Cher’s wardrobe in 1995’s Clueless, women have fantasized about the potential of a digital closet. Today, fashion bloggers and apps offer accessible virtual styling: fashion enthusiasts scour websites for inspiration and take those images back to their own closets when they get dressed. The process, however, is timely.
After two years in beta, Cloth launched to bridge the gap between outfits and smartphones, an app that provides personalized recommendations of what to wear based on the users’ clothes and the weather forecast. Cloth helps people track their best looks to share with friends and global fashion lovers. The social sharing allows users to search trends for inspiration or ask for style advice before going out.