In Brief

'CloudGazer' rewards you for staring at the sky...online

Lying on on your back on a freshly-cut front lawn, squinting as amorphous clouds roam the sky—the childhood memory of cloud-gazing still exists as our cherished antidote for summer boredom. A generations grow up to trade lackadaisical afternoons for overbooked schedules, working adults might wonder, what happened to being bored?

Boredom still exists, though leisurely gazing now happens on device screens rather than across the big blue sky. In its newest marketing campaign, Delta Air Lines marries both forms of passive entertainment in a digital contest titled “CloudGazer.”

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