Art Installation Turns Coca-Cola Back into Clean Drinking Water

Design

‘The Real Thing’ brings attention to a global situation in which H20 can be harder to come by than the soft drink

Adriana Krasniansky, PSFK Labs
  • 11 november 2014

When Helmut Smits learned that Coca-Cola was more accessible than drinking water in certain impoverished communities, he was puzzled. In response, the Netherlands-based interdisciplinary artist created “The Real Thing,” an art installation that filters Coca-Cola back into clean water to make a statement about priorities as a consumerist culture.

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