Founder and CEO of American Giant discusses why highly informed and vocal consumers spending their money on products that matter to them represents a profound shift in retail.

As part of our 2015 Future of Retail report, we reached out to industry experts and tastemakers to get their opinions on the key trends shaping the future. Bayard Winthrop is the Founder and CEO of American Giant, an American-made apparel brand and online retailer that has gained a strong following by offering a high quality product focused on focused on fit, construction, durability, and great value. We wanted to get his thoughts on what helps American Giant stand out in the minds of consumers as well as the direction retail is heading in the future.

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