Why we should make it quick, make it easy for the day after Thanksgiving weekend

In 2013, Cyber Monday was the biggest online shopping day in history, with a 21% increase in online sales. In fact, mobile sales led the way with more than 17% of the total online sales – an increase of 55.4% year over year. The retailers that catered specifically to smartphone and tablet users saw the most benefit, with mobile traffic accounting for 32% of site visits, a 45% gain from the year before.

These statistics show the incredible opportunity that Cyber Monday offers retailers. December 1st will be here before we know it, so it’s best to start planning ahead in order to get the most of the mobile shoppers’ wallets. Here's what you need to do to capitalize on “Mobile Monday” and drive sales during this growing holiday sales event.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in