encourages singles' nearest and dearest to help them find love

Writing an online dating profile is up there with updating your CV as one of the most off-putting tasks ever. Finding a photo of yourself that ‘sends the right message’ as well as nailing the perfect slogan to sum up your personality can make joining a convent look like appealing.

A new site promises to take the pain out of online dating, by letting matchmakers set up their friends, family and even co-workers on the platform. is a London-based dating service that launches this week, which lets people help others find love.

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