Designers Reimagine Wordy Brief with Physical Objects
New York duo send artists the same three artifacts to inspire stories for a gallery show
Usually, creative briefs are long documents full of the latest buzzwords and terminology as clients try to cover all the bases. Two NYC designers put a new spin on the brief, by replacing the standard three pages of text with three bespoke objects and sending them to local artists.
To begin the experiment , the designers collectively known as And Then One Day sent a letter to “participants of our little experiment” along with the three artifacts. The letter begins:
In this box along with this letter there are some objects, which are now yours to keep. We created these objects and prepared this package specifically for you and 8 other creators as a starting point to tell a new story.