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E-Commerce Platform Blends Art, Technology and Social Good

E-Commerce Platform Blends Art, Technology and Social Good
Design

VIDA democratizes fashion through digital printing to support artists and craftspeople in the global economy

Michelle Hum, PSFK Labs
  • 20 november 2014

When Umaimah Mendhro was growing up in a small town in Pakistan, she dreamt of becoming an artist. Instead, she came to the United States as a young adult, earned an Ivy League education, then built a career in technology and business. Today, Umaimah blends her passions for art, technology, and business while helping her fellow Pakistanis break the cycle of poverty with the launch of her new e-commerce platform, VIDA.

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