Ericsson Short Introduces an Innovative Company Every Time You Pause It
As online video gains more popularity, the mobility company shows us how filmed experiences will help brands differentiate
There is a lot to be said about the power of video, which continues to exude influence over the consumption of online content. As more brands pour in resources to support the development of nimble, culturally relevant content, a few are looking to develop innovative video experiences.
One great example of this is Ericsson's latest interactive video around their “networked society” positioning, “a society in which every person and every industry is empowered to reach their full potential.” Every time the viewer pauses the video, a content window drops down and functions as a gateway allowing viewers to learn more about the paused frame. According to a film description: