Fellow Robots are mechanical helpers that can independently navigate stores and answer your questions

If you're like many of us here at PSFK, you were told at least once in your life to stop imagining robot store clerks. This likely happened during math class sometime between 4th and 7th grade. Fellow Robots is asking you to stop that again, but this time because you won't have to imagine them if they have anything to say about it.

They'll be a reality.

Their prototype model is designed to fulfill the most menial functions of a retail clerk — guiding customers to stocked items, scanning barcodes and answering basic merchandise questions — so the clerks can focus instead on the meaningful interactions that build a loyal customer base and make their jobs more enjoyable and rewarding.

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