The Future of CVS [Future of Retail]
Strategy and innovation company co:collective reinvent pharmacy retail model to deliver a more personalized, health-centric experience
As part of the 2015 Future of Retail report, PSFK invited creative agencies from around the world to bring our trends to life for some of the most innovative brands in retail. The team over at Co:collective took inspiration from PSFK recommendations Be There and Everywhere, Be The Hub, Power To the People, and Everyone-of-a-Kind to re-invent how shoppers connect with their local CVS pharmacies.
Last winter, CVS took a bold stance when they decided to stop selling cigarettes. This move was projected to cost the company roughly $2 billion. A CVS spokesperson stated “cigarettes and tobacco products have no place in a setting where health care is delivered.” Going beyond saying they care about health and truly focusing on health is an action co:collective calls StoryDoing© and moved them to imagine how else CVS could continue their mission. In incorporating the trends, co:collective also shifted CVS’ focus to predictive and preventative care as opposed to a reactionary and reparative approach. Their two concepts – Life Prescription and Care Center – tie in numerous trends improving the lives those seeking healthier lifestyles.