Gap’s Interactive Holiday Site Lets You Play Music With Your Stripes


An augmented reality experience enables users to create different sounds by activating their webcam and strumming stripy clothes

Emma Hutchings
  • 14 november 2014

Gap has partnered with the electronic music artist Blood Orange for an interactive experience created for the holiday season. ‘Play Your Stripes’ is an augmented reality experience on, a site that offers a holiday gift guide for stress-free seasonal shopping. The experience lets visitors create different sounds by activating their webcam and then strumming their stripy clothes.

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