Founder of Normal discusses how technology allows retailers to create custom tailored products for everyone

PSFK is excited to welcome founder and CEO of Normal, Nikki Kaufman to the stage at our Future of Retail Event in NYC on November 14. Normal offers a unique customization service by creating tailor-made 3D printed premium earphones from their factory/retail store in New York City. At the conference, Nikki will talk about consumers’ increasing expectations for mass customization across retail channels. We asked Nikki to share a few thoughts about the growing trend towards customization in retail in preparation for her talk this Friday.

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