Headphone Maker Normal Delivers Mass Personalization in Retail [PSFK FUTURE OF RETAIL NYC]

Headphone Maker Normal Delivers Mass Personalization in Retail [PSFK FUTURE OF RETAIL NYC]
Retail

Founder of Normal discusses how technology allows retailers to create custom tailored products for everyone

PSFK
  • 10 november 2014

PSFK is excited to welcome founder and CEO of Normal, Nikki Kaufman to the stage at our Future of Retail Event in NYC on November 14. Normal offers a unique customization service by creating tailor-made 3D printed premium earphones from their factory/retail store in New York City. At the conference, Nikki will talk about consumers’ increasing expectations for mass customization across retail channels. We asked Nikki to share a few thoughts about the growing trend towards customization in retail in preparation for her talk this Friday.

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