Heineken Handwritten Cards Send Holiday Cheer
Beer company wants you to slow down, enjoy the finer points of life
Now that Halloween is over, the “Christmas Creep” is upon us—the season of gift-giving, merriment, and warm wishes is fast approaching, particularly if store displays are any indication. The impending festivities leave little time to wrap up what’s left of 2014; few have the time to put aside assignments and deadlines to begin customary well-wishing.
Hoping to help busy individuals spread the holiday spirit, Heineken has launched a campaign that lets consumers transform digital messages into handwritten holiday notes.