‘NeverLost’ Companion Places Hertz Alongside Local Tour Guides

‘NeverLost’ Companion Places Hertz Alongside Local Tour Guides
Hotels, Hospitality & Travel

The rental car brand's service combines a GPS, 'Lonely Planet' guide and local expert

Jason Brick
  • 6 november 2014

Auto rental agencies have always given some attention to helping their customers make the most of their vacations. There’s always that rack of brochures on the wall near the desk, and a chatty customer service rep is always good to recommend a good bar or local atttraction. But Hertz’s Neverlost Companion app, launched this August, takes this practice up a few dozen notches.

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