IDEO Envisions Future of Self-Driving Cars

IDEO Envisions Future of Self-Driving Cars

From easier commuting to a more pleasant daily grind, the design group imagines that big changes are heading -- self-driven -- our way

Janet Burns
  • 21 november 2014

Part-study, part-imaginative exercise, a new project from an innovation think-tank offers a vibrant vision of how urban life will be altered by self-driving vehicles. While no one can nail down the specific nature of tomorrow’s roads, the team is confident that “automobility” will “unlock a new wave of efficiency, convenience, and urban growth.”

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