The Importance of Storytelling in Driving Contextually Relevant In-Store Experiences [PSFK FUTURE OF RETAIL NYC]
Executive Creative Director from creative agency Infusion previews its creative concepts for PSFK’s Future of Retail challenge
PSFK is excited to welcome Peter Rivera, VP, Executive Creative Director at Infusion to speak at our Future of Retail Event in NYC on November 14. In order to bring to life the Future of Retail, PSFK Labs challenged creative agencies from around the world like Infusion to generate strategies for major brands within different retail verticals that leverage the trends identified within this report. At our conference, Peter will share his concepts for re-imagining IKEA and why future best-in-class retail experiences will driven by contextually-relevant information being delivered in-store.