‘Random' News Reader App Ready to Burst Your Filter Bubble
A content discovery engine that negates discovery engines' over-personalization
As Eli Parisier's book The Filter Bubble sadly illustrates, content creators on the web benefit from picking up on topics that are already trending and directing you toward opinions you already agree with. Not only does it make for a less informed general public, but it also is a problem for content creators, creating a small cadre of “superstar” topics that are difficult to get past. Even if your loyalty is more to certain publications than to certain topics, you are undoubtedly likely to see a lot of repetitive reposts with a typical news reader. Unless, of course, you make a conscious effort to expand your horizons. Enter Random, formerly known as Futureful, an app developed by designer Jarno Mikael Koponen to break filter bubbles.