Jeff Fromm: Change and Why It’s Harder for ‘Older Generations’ than Millennials
How can we overcome bias and level the playing field? Technology and data, to start with
Today, women influence 80 percent or more of overall consumer spending. These mothers, daughters, sisters, aunts and friends are a force to be reckoned with but many brands are missing the mark when it comes to female engagement. One potential reason for this could be because only 3 percent of all Creative Directors in advertising are women. As a result, the 3% Conference was founded by Kat Gordon and her team in order to empower female leaders in the advertising world and champion creative talent by offering content, community and professional development.