In Brief

The airline collaborated with Amsterdam Airport Schiphol for the heart-warming Cover Greetings campaign

Taking a plane can be emotional, either you are leaving loved ones behind or travelling to be with people you haven’t seen in too long. KLM Royal Dutch Airlines understands how hard it is to be away from the ones you love, so it teamed up with DDB & Tribal Amsterdam, FHV BBDO and Amsterdam Airport Schiphol to invite people to leave a handwritten message on the headrest of the seat of a friend or family member.

Having said their goodbyes at the departure gate, passengers on a recent KLM flight were amazed to board the plane and find that their headrests were adorned with messages from their loved ones. The airline had secretly asked friends and family to write and draw pictures for the passengers in felt tip pen, and just before the flight, an attendant had placed each of these on the correct seat of the aircraft.

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