Matthias Mencke: What Type is Your Brand?

Matthias Mencke: What Type is Your Brand?

7 important considerations for shaping a brand’s typographic style

Matthias Mencke, Siegel+Gale
  • 18 november 2014

Visual identity is a powerful tool that enables a brand to differentiate itself from its competitors while simultaneously expressing a point of view and unique personality traits. Whether in the process of developing new or augmenting existing visual identities, typography often takes a back seat to logo design, or choice of color and imagery. However, typography plays a fundamental role in the development of a brand’s perception and should be paid as much attention as other elements of the visual expression. When making decisions about the typography of your brand, keep these considerations in mind:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.