For new video game franchise, Microsoft re-engineers out-of-home advertising

What’s on your bus stop shelter wall? A mangled schedule, or torn map? Perhaps you, like many commuters, only venture inside when the wind is howling, rain pouring, or you’re desperately looking for a seat.

Microsoft is ready to change the bus stop from inclement weather coverage into a digital experience. To promote its newest shooter video game Sunset Overdrive, Microsoft has outfitted three bus stops in San Francisco, London and Melbourne with augmented reality technology that immerses viewers in the game’s digital environment.

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