To launch the Lumia 735, Microsoft has introduced a fashion collection with a twist

To launch the Nokia Lumia 735, a smartphone built for selfies that boasts a 5-megapixel and full HD front-facing wide-angle camera, Microsoft created “The Selfie Collection.” This online collection of selfies taken entirely with the Lumia 735 features some of the most notable fashion bloggers in Scandinavia.

A fashion collection with a twist, it includes personalities from Denmark, Sweden and Norway who are donating their own fashion items to an auction raising money to fight online bullying. This campaign leverages the pop-culture phenomenon of the selfie by using an image often seen as selfish for an unselfish cause, as each photo is accompanied by a donated item. The aim is to support organizations that give a voice to children and young people in need of care and protection.

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