Iconic scenes from movies appropriate to the environment are popping up even faster than their unique content

Some people might wonder why Netflix even bothers with advertising at all — the entertainment giant made $4.37 billion in 2013 alone and has challenged if not made obsolete the traditional way people watch television. But Netflix disagrees, and has launched a series of outdoor advertisements to the enjoyment of TV and movie lovers everywhere.

For its entry into France, Netflix collaborated with powerhouse publicity agency Ogilvy Paris to install a series of digital posters, frames that display a simple GIF of an iconic scene from a move or television show. Examples include Walter White donning his sunglasses to take on his Heisenberg persona and Watson from Sherlock expressing disbelief.

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