Netflix Launches New Outdoor Advertising Campaign with Responsive GIFs
Iconic scenes from movies appropriate to the environment are popping up even faster than their unique content
Some people might wonder why Netflix even bothers with advertising at all — the entertainment giant made $4.37 billion in 2013 alone and has challenged if not made obsolete the traditional way people watch television. But Netflix disagrees, and has launched a series of outdoor advertisements to the enjoyment of TV and movie lovers everywhere.
For its entry into France, Netflix collaborated with powerhouse publicity agency Ogilvy Paris to install a series of digital posters, frames that display a simple GIF of an iconic scene from a move or television show. Examples include Walter White donning his sunglasses to take on his Heisenberg persona and Watson from Sherlock expressing disbelief.