Social Media Followers Serve as Currency in SoHo Pop-Up Shop

Social Media Followers Serve as Currency in SoHo Pop-Up Shop
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Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms

Simone Spilka
  • 17 november 2014

If you have 40,000+ Instagram followers and are in the market for a winter onesie, you’re in luck this month. Retail brand OnePiece launched a first-of-its-kind social shopping experience in SoHo. At the east coast pop-up space, social media influencers exchange promotion for discounts. The #socialcurrency concept allows customers to connect their social media accounts and pay in-store according to their friend and fan following.

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