Social Media Followers Serve as Currency in SoHo Pop-Up Shop
Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms
If you have 40,000+ Instagram followers and are in the market for a winter onesie, you’re in luck this month. Retail brand OnePiece launched a first-of-its-kind social shopping experience in SoHo. At the east coast pop-up space, social media influencers exchange promotion for discounts. The #socialcurrency concept allows customers to connect their social media accounts and pay in-store according to their friend and fan following.