Personalizing Recommendations to Inspire Consumer Confidence [Future of Retail]

Personalizing Recommendations to Inspire Consumer Confidence [Future of Retail]

PSFK's 2015 Future Of Retail Report challenges retailers to create custom tailored experiences for every shopper

  • 20 november 2014

With the amount of data readily available to retailers about their consumers, a one size fits all shopping experience is no longer acceptable. Shoppers expect to see products that align with their preferences and suit their needs,  and become annoyed when irrelevant material invades their environments. According to the CMO Council, 54% of consumers would end a relationship with a retail if they do not receive customized, relevant content and offers.   create personalized shopping experiences for every customer recognizing that today’s shoppers are “everyone-of-a-kind.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.