In Brief

A new patent from Philip Morris proposes a web-enabled, smart cig which could help users cut down

E-cigarettes could soon become i-cigarettes according to a new patent filed by Philip Morris, the tobacco company behind Marlboro, which plans a connected e-cig. The Atlantic recently discovered the patent for a device that links to your computer or mobile wirelessly or with a USB, monitoring the user’s every drag.

One of the reasons for the smart e-cig is to help people quit smoking for good. It would record every drag to give the user the evidence of their behavior and, in the opposite way to a fitness tracker, encourage them to do less. Whereas fitness trackers reward activity and act as a motivator to do more, the smart e-cig would track smoking to shame users into cutting down or, ideally, quitting.

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