The high-resolution photo-print app mi ZX FLUX promises to unlock the potential of customization

The app mi ZX Flux enables people to design their own Adidas shoes by choosing their own photograph of choice from their phone’s library. To show them what it will look like, it provides users with a 360-degree view of how the kicks will turn out in all angles.

The innovative high-resolution photo print app promises to fully unlock the potential of customization. Users can now easily apply a photographic image to one of Adidas Originals most covetable sneaker silhouettes to create their own Photo Print shoe, which is delivered right to their door. The app allows sneaker lovers the chance to make a personal statement.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in