PSFK Labs takes a the key strategies taken from our recently launched retail report for how retailers can bring the best of online, in-store.

With the ascendancy of e-commerce and the shift to a mobile-first consumer, many experts were ready to proclaim the fate of the physical store. Although bricks and mortar shopping faces greater competition from these channels than ever before, a recent study from A.T. Kearney reports that 95% of all retail sales still take place with retailers who have a physical shop.

While this is great news for anyone with an offline presence, today’s shoppers have a new set of expectations as they browse and buy. As a result, stores must evolve to meet these desires, considering how emerging technologies and digital experiences can further highlight the social, sensorial and interactive dynamics which have been clear differentiators for so long.

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